Digital marketing as a key approach to reduce Covid-19's commercial consequences : case study ; a group of Algerian companies
Author
Source
Journal of Advanced Economic Research
Issue
Vol. 7, Issue 2 (30 Sep. 2022), pp.46-60, 15 p.
Publisher
University of Eloued Faculty of Economics Commercial and Management Sciences
Publication Date
2022-09-30
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
COVID-19 is increasingly recognized as a serious, global public health subject with deep economic and social dimensions, it has become a central issue for so many research papers.
The present study aims to investigate (COVID-19) pandemic's commercial effects on Algerian firms on one hand, and on customer's online media consumption during/after the lockdown and on their attitudes towards online shopping.
Based on prior literature, in addition to a sample sized 526 Algerian internet users, where the data were collected through a web-based questionnaire.
as well as an interviews with 9 Algerian companies heads.
Among the key findings; covid-19 had significant impacts on Algerian customer's pattern.
Digital marketing as a modern avenue seems to play a critical role in reducing COVID-19's commercial consequences and to achieve the long-term success for Algerian companies.
American Psychological Association (APA)
Zakrawi, Salah. 2022. Digital marketing as a key approach to reduce Covid-19's commercial consequences : case study ; a group of Algerian companies. Journal of Advanced Economic Research،Vol. 7, no. 2, pp.46-60.
https://search.emarefa.net/detail/BIM-1416692
Modern Language Association (MLA)
Zakrawi, Salah. Digital marketing as a key approach to reduce Covid-19's commercial consequences : case study ; a group of Algerian companies. Journal of Advanced Economic Research Vol. 7, no. 2 (Sep. 2022), pp.46-60.
https://search.emarefa.net/detail/BIM-1416692
American Medical Association (AMA)
Zakrawi, Salah. Digital marketing as a key approach to reduce Covid-19's commercial consequences : case study ; a group of Algerian companies. Journal of Advanced Economic Research. 2022. Vol. 7, no. 2, pp.46-60.
https://search.emarefa.net/detail/BIM-1416692
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 58-60
Record ID
BIM-1416692