Contribution of sustainable innovation to supporting competitiveness company : case of "danone" company

Abstract EN

This study aims to show the role of innovation as a basic mechanism in enhancing the sustainability of company, supporting its competitiveness, and building a new business model that depends on sustainability and achieves profitability at the same time.

And then to clarify the contribution of sustainable innovation to support competitiveness through a case study of "Danone" company which works in the field of food industry during the period (2009 - 2019).

The study concluded that the greater interest in integrating sustainable innovations into the company production or commercial activity, the more positively this will be reflected on its performance and consumer behavior towards its products, thus raising its market share, which reflects an increase in company competitiveness.

Jel Classification Codes: O30.

Q5