تسويق المنتجات الثقافية بالمسارح الجهوية الجزائرية : المسرح الجهوي بالجلفة ''أحمد بن بوزيد'' أنموذجا

Abstract EN

Cultural institutions are seeking ways to market their cultural products, including the regional theatre of Djelfa.

Through this study, we aimed to drop the COLBERT model of marketing cultural products on the regional theater of Djelfa.

We have concluded that cultural product of various kinds suffers from significant marketing problems, reflected in most cultural institutions, including the regional theatre of Djelfa.

Thus, in the light of the information boom, with the significant technological advances, and increased reliance on social media and search engines, attention is drawn to the importance of activating the role of technology in the cultural field.

We, therefore, recommend that marketing means are the great hope for the Regional Theatre of Djelfa to reach safety, becoming the most influential in the conscience and mind of the Djelfa citizen in particular and Algerian in general.