اقتراح سلم قياس للحكم الأخلاقي على الإشهار

Abstract EN

This study aimed to build a scale of ethical governance measurement.

There fore, we conducted interviews with consumers to reveal the dimensions of moral governance from the Algerian consumer's point of view.

According to the results of the interview and previous studies of ethical governance measures, we built a scale to measure ethical governance from the consumer's point of view.

The results were then analysed and the main hypothesis and partial hypotheses tested.

Using CFA and SEM analysis, we have come to the conclusion that the proposed scale of moral governance includes seven dimensions: utilitarian, egoism, justice, relativism, truth, Human dignity and social responsibility using exploratory analytical analysis