اتجاهات الجمهور نحو الأنشطة التسويقية لشركات السيارات العاملة في مصر : دراسة ميدانية
Other Title(s)
The public’s attitudes towards the marketing activities of car companies operating in Egypt
Author
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 9, Issue 36 (31 Dec. 2021), pp.191-232, 42 p.
Publisher
Egyptian Public Relations Association
Publication Date
2021-12-31
Country of Publication
Egypt
No. of Pages
42
Main Subjects
Abstract EN
This study aims to identify the public’s attitudes towards the marketing activities of car companies operating in Egypt, and this study belongs to descriptive research that aims to determine the characteristics of a particular phenomenon or a situation that is predominantly identifiable, and the study relied on the survey method, both descriptive and analytical, which is a standard model for steps data collection, and the number of sample items that responded to the researcher was (200), as he received the questionnaire’s response and response via e-mail.
Among the most prominent findings of the study: One of the most important reasons for visiting the companies’ website for the public is to know the latest models and offers, browse the company’s website, and obtain information about the company’s services, getting acquainted with the after- sales service, and to communicate with the company, as well as the numerous marketing activities carried out by companies, foremost of which are advertisements through its various means, followed by the experience of the masses in dealing with the company, then publishing in the specialized pages about cars, and sponsoring companies cars for different activities and events .
American Psychological Association (APA)
محروص، محمد حسني حسين. 2021. اتجاهات الجمهور نحو الأنشطة التسويقية لشركات السيارات العاملة في مصر : دراسة ميدانية. مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 9، ع. 36، ص ص. 191-232.
https://search.emarefa.net/detail/BIM-1417369
Modern Language Association (MLA)
محروص، محمد حسني حسين. اتجاهات الجمهور نحو الأنشطة التسويقية لشركات السيارات العاملة في مصر : دراسة ميدانية. مجلة بحوث العلاقات العامة الشرق الأوسط مج. 9، ع. 36 (تشرين الأول / كانون الأول 2021)، ص ص. 191-232.
https://search.emarefa.net/detail/BIM-1417369
American Medical Association (AMA)
محروص، محمد حسني حسين. اتجاهات الجمهور نحو الأنشطة التسويقية لشركات السيارات العاملة في مصر : دراسة ميدانية. مجلة بحوث العلاقات العامة الشرق الأوسط. 2021. مج. 9، ع. 36، ص ص. 191-232.
https://search.emarefa.net/detail/BIM-1417369
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 228-231
Record ID
BIM-1417369