الاتجاهات الحديثة في بحوث تأثير الذكاء الاصطناعي على المنتج الإعلامي
Other Title(s)
Recent trends of the researches about the impact of artificial intelligence on the media product
Author
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 9, Issue 35 (s) (31 Oct. 2021), pp.9-70, 62 p.
Publisher
Egyptian Public Relations Association
Publication Date
2021-10-31
Country of Publication
Egypt
No. of Pages
62
Main Subjects
Abstract EN
This study aims to provide a comparative & critical view through monitoring and analyzing the recent trends of the researches about the impact of artificial intelligence on the media product at the level of Arab and foreign studies from different research schools on all over the world in the period from 2015 to 2020.
also, it aims to know the subject fields about the researches of the artificial intelligence studies and to know the use of its techniques in the field of media.
this study is one of the descriptive and analytical studies, and it depends on using the style of the secondary analysis.
according to this, the study depends on the qualitative analysis for the scientific studies related to the field of the artificial intelligence studies and its impact on the media product.
the results showed that there is a variety of recent trends of the researches about the impact of artificial intelligence on the media product.
also, the results showed that the researches about the impact of artificial intelligence in the field of journalism are at the top of interests list with average (51.7%), followed by the researches about the impact of artificial intelligence in the field of marketing with average (25.9 %), then the researches about the impact of artificial intelligence in the field of the new media and social media with average (12.1%) whereas the researches about the impact of artificial intelligence in the field of radio and television are with average (10.3%),the results also indicated through the framework of the continuous technological flow that the digital revolution will have negative effects.
so, the researcher recommends through the analytical presentation to pay attention to the dangerous of the impact of artificial intelligence on the media product by conducting more researches, especially since future expectations confirm its continued use and dependence on it in a large scale.
American Psychological Association (APA)
الجيار، سلوى علي إبراهيم. 2021. الاتجاهات الحديثة في بحوث تأثير الذكاء الاصطناعي على المنتج الإعلامي. مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 9، ع. 35 (s)، ص ص. 9-70.
https://search.emarefa.net/detail/BIM-1417400
Modern Language Association (MLA)
الجيار، سلوى علي إبراهيم. الاتجاهات الحديثة في بحوث تأثير الذكاء الاصطناعي على المنتج الإعلامي. مجلة بحوث العلاقات العامة الشرق الأوسط مج. 9، ع. 35 (عدد خاص) (تشرين الأول 2021)، ص ص. 9-70.
https://search.emarefa.net/detail/BIM-1417400
American Medical Association (AMA)
الجيار، سلوى علي إبراهيم. الاتجاهات الحديثة في بحوث تأثير الذكاء الاصطناعي على المنتج الإعلامي. مجلة بحوث العلاقات العامة الشرق الأوسط. 2021. مج. 9، ع. 35 (s)، ص ص. 9-70.
https://search.emarefa.net/detail/BIM-1417400
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 65-69.
Record ID
BIM-1417400