اتجاهات الخبراء نحو مستقبل دمج تطبيقات الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة للشركات المصرية : دراسة استشرافية

Abstract EN

The current study aimed to monitor experts' attitudes (practitioners & academics) towards the future of integrating artificial intelligence applications in integrated marketing communications in Egyptian companies.

the survey has been conducted on a purposive sample of (40) experts.

the study concluded that Egyptian companies are somewhat ready to integrate artificial intelligence applications into their marketing communications, and most experts indicated an optimistic future for integration, and most of them emphasized the multiplicity of ethical aspects, foremost among which was respect for customer data privacy and confidentiality, transparency, honesty and social ethics when programming an artificial intelligence machine.