دور التسويق الإلكتروني في تفعيل تنافسية المؤسسات الاقتصادية

Abstract EN

This research paper aims to shed light on e-marketing as one of the most important entrances to support and enhance the competitiveness of economic institutions through carrying out various buying and selling operations and providing various information about services and products provided through various websites over the internet, as modern economic institutions try to meet competitive challenges.

and global environmental changes through e-marketing by attracting new customers and facilitating entry into new markets and achieving a competitive advantage.