التعرض لمواقع التواصل الاجتماعي و علاقته بتشكيل الصورة الذهنية لدى عملاء البنوك الإسلامية الفلسطينية

Abstract EN

This research aims to identify the relationship between exposure to social media and its relationship to shaping the mental image from the point of view of Palestinian Islamic banks' clients.

The study population included Palestinian Islamic banks, which numbered (4) companies.

As for the sample, it consisted of (400) respondents from clients of these companies.

The study found that there is a relationship between exposure to social media and the formation of the mental image of Palestinian Islamic bank clients, and it was of a moderate degree.

It was found that the bank’s tendencies towards building a distinct identity for it on social media websites enhanced the degree of loyalty to it, and that these sites made it easier to distinguish the bank’s services from the rest of the banks.

The results also showed that there were no statistically significant differences for the average answers of the respondents of the study sample of Islamic banking clients.

Palestinian is attributed to the heterosexual and educational qualification.

While it was found that there are statistically significant differences in the averages of the answers of the study sample individuals from clients due to the age variable.

The study recommended that Islamic banks should respond to customers at a high speed with regard to the services promoted on social media.