How did ISIS use social media to spread its extremist ideas ? : an analytical study

Abstract EN

This paper examines the rhetoric used by ISIS leader Abu Bakr al-Baghdadi to persuade thousands of young Muslims around the world to join the organization and defend it until the end.

The Paper concerns the innovative methods used by the organization to reach thousands of young people around the world, and the role of misinterpretations of the Qur'an in supporting al-Baghdadi's rhetorical arguments and the role of social media in spreading extremist ideology.

In order to provide a reasonable explanation for these speeches, the Paper used Aristotle's rhetorical methodology.

The arguments focused on studying rhetoric within the Isis organization, particularly the rhetorical methods of al-Baghdadi, and analyzing the persuasive elements in the extremist discourse.

One speech of ISIS leader Abu Bakr Al-Baghdadi was selected for analysis.

The article included (1) examining Al-Baghdadi's rhetorical methods and the slogans he used in his speeches; and (2) shedding light on the role of social media in spreading extremist ideology.