الإشهار التجاري الأخضر و دوره في الحفاظ على البيئة و تحقيق التنمية المستدامة

Abstract EN

All kinds of commercial publicities contribue in the rapid promotion of goods and services, and convince consumers to acquire, Through highlighting the best advantages enjoyed by the product or service, by using advertising spaces embodied in a number of written, visual, audio and electronic media.

The process of publicity on friendly environment products is moving to be an important part of commercial advertisingn, because producers present themselves not only as promoters of their goods and services, but also as shareholders and owners of visionaries in the preservation of the environment, produce goods and services which take into account environmental safety standards, and has the status of recycling, and using clean and renewable energy sources in their production path, thereby gradually reducing the risks of pollution and emission of gases, and help maintain aquatic and wild life, as a result; serving the efforts of official institutions in protecting the environment and achieving sustainable development.

The success of the green commercial publicity strategy is passing through the consumer awareness, and influencing on his behavior, and decisions based on publicities, certainly that the consumer is the focus of developing environmentally friendly products, as well as transforming the economic agents to produce and provide environmentally friendly services that are popular with the consumer.