الضوابط الشرعية للمزيج التسويقي في الاقتصاد الإسلامي

Abstract EN

Marketing has become today a vital function because it is the basis for the success of companies and their survival in markets.

The existence and continuity of companies in the market depends on their ability to implement marketing activities effectively.

In this research we aim to identify the marketing mix in Islam and to show its importance in distinguishing companies in markets within the context of the Islamic economy.

The study concluded that marketing based on legal determinants emerging from the Islamic approach and the Islamic faith can face difficulties in the market due to their adherence to the principles of the Islamic religion, which stipulate not to harm the company or the consumer.