دور الثقة في المحتوى في تعزيز المكانة التسويقية : دراسة ميدانية

Abstract EN

The researcher of this study aimed to identify the effect of trust as content marketing element on the reinforcement of marketing positioning at the telecommunication companies operating in ARE.

by applying on a samples shaped of (384) element.

The study reached to many results the most important of it, the existence of positive and significant correlation between the trust of the content and marketing positioning, as well as the existence of significant impact of the trust of the content and the marketing positioning of the telecommunication companies operating in ARE.

that at the significance level (α≤0.05).