دور الانتماء التنظيمي في تعزيز الإبداع و الابتكار في المؤسسات الاقتصادية

Abstract EN

The environment of the institution in the current era is characterized by fierce competition, That is why managers have become so focused on the aspect of creativity and innovation in the field Productive And the marketing of the institution with the aim of providing a distinguished service and commodity to the customer that allows this institution to continue and survive, And because the source of all creativity Or an innovation that is the individual, so it must be the fulcrum of every path for creativity and innovation adopt it, it is not possible for an individual to present the juice of his thoughts and all his energy to an institution unless he feels belonging to this institution and believes in its ideas, Hence the role of organizational affiliation in activating the process of creativity and innovation in the institution.

The study concluded that the individual's sense of belonging to the organization contributes to making more efforts to achieve its goals, and organizational affiliation contributes to motivating the organization's employees to innovate and innovate in a way that contributes to improving the performance of the organization.

Push him to use his expertise and competence creatively.