جمالية الحجاج في لغة الخطاب الإشهاري الجزائري بين الإقناع و الاستيهام البصري : حليب صومام أنموذجا

Abstract EN

This study aims to detect the arguments strategies invested to activate the language of publicity discourse, by starting enunciating the words of publicity sparkle of "soummam" milk consider as a strong persuasion and aesthetic with a powerful communication, and to research for the most important arguments technologies and pretexts and the evidences implied in their verbal and iconic marks, also its effect to guide the tastes of the receivers and to specify their choices.