أثر الرشاقة الاستراتيجية في القدرات التنافسية من خلال التوجه الريادي في شركات الاتصالات

Abstract EN

The study aimed to identify the impact of strategic agility on competitive capabilities in the presence of entrepreneurial orientation cellular communication companies in Jordan.

the study population consisted of managers in Jordanian cellular companies (Orange and Umniah).

the data were collected using the complete census method by distributing the questionnaire to all the members of the sampling unit which were (173) managers.

the recovered questionnaires that were valid for analysis reached (155) questionnaires, which constitute a response rate of (89.59%) from the distributed questionnaires.

simple and multiple linear regression analysis, as well as structural equation modeling (SEM), were used to test hypotheses and attained to the study results.

the results demonstrated that strategic agility (clarity vision, core capabilities, selecting strategic goals, shared responsibilities, and taking action) has a statistically significant impact on both competitive capabilities (quality, cost, responsiveness, and reliability) and the entrepreneurial orientation (innovativeness, proactiveness, and risk-taking).

the results also indicated that entrepreneurial orientation plays the partial mediator role in the relationship between strategic agility and competitiveness.

based on the results obtained, the study recommends that managers in Jordanian cellular communication companies focus on training programs that help employees to identify work environment factors and support behaviour directed towards the products and services innovation because of their role on achieving competitive advantage.