أثر تبني مفهوم المسؤولية الاجتماعية في جودة الخدمات المصرفية : دراسة ميدانية على بنك فيصل الإسلامي السوداني

Abstract EN

The study aimed at measuring the impact of adopting the concept of social responsibility on the quality of banking services, representing social responsibility as an independent variable.

As for the quality of banking services, it represents the dependent variable, which was measured through a number of dimensions, including (tangibility, reliability, response), and the problem of the study was that social responsibility It is not related to productivity, but rather negatively affects the profit value of shareholders, although it increases the quality of services provided by the bank in general by enhancing its mental image in society, and in the light of which the main hypothesis was formulated there is a statistically significant relationship between adopting the concept of social responsibility and the quality of banking services The researcher relied on a questionnaire form to obtain data that was distributed to a randomly selected sample of employees in the Faisal Islamic Bank of Sudan, amounting to (60) clients randomly, and it was analyzed using the (SPSS) program.

Social responsibility in the quality of banking service, and the study recommended the need to pay attention to adopting the concept of social responsibility and work to contribute to the service To improve the image and role of the bank for the economy and society.