
The impact of promotion by social media influencers on a restaurant sales : a case study of “Barsha Bennah” restaurant
Other Title(s)
أثر الترويج عبر مؤثري مواقع التواصل الاجتماعي على مبيعات مطعم : دراسة حالة مطعم "برشا بنه"
Joint Authors
Sadi, Muhammad Zayn al-Din
Bu Aziz, Nasir
Source
Rakmana : Revue d'études en sciences de l'information et de la communication
Issue
Vol. 2, Issue 1 (30 Jun. 2022), pp.315-339, 25 p.
Publisher
Publication Date
2022-06-30
Country of Publication
Algeria
No. of Pages
25
Main Subjects
Topics
Abstract EN
The sales of a commercial establishment are linked to a set of factors that play the role of influence on the purchasing behaviour of the consumer and eventually the sales.
These factors are divided into two types: personal influences and social influences.
Various commercial institutions are developing promotional strategies by adopting promotion through WEB 2.
0, such as influencers or what is called influence marketing.
Barsha Bennah is a fast food restaurant located in Annaba, Algeria, that specializes in Tunisian food, on February 28, 2022 the restaurant adopted promotion through social media by contracting with a Facebook influencer, where the latter developed a promotion strategy by filming videos inside the restaurant, , In the following days, the restaurant experienced a jump in sales and an increase in the number of its followers on social media.
American Psychological Association (APA)
Sadi, Muhammad Zayn al-Din& Bu Aziz, Nasir. 2022. The impact of promotion by social media influencers on a restaurant sales : a case study of “Barsha Bennah” restaurant. Rakmana : Revue d'études en sciences de l'information et de la communication،Vol. 2, no. 1, pp.315-339.
https://search.emarefa.net/detail/BIM-1424306
Modern Language Association (MLA)
Sadi, Muhammad Zayn al-Din& Bu Aziz, Nasir. The impact of promotion by social media influencers on a restaurant sales : a case study of “Barsha Bennah” restaurant. Rakmana : Revue d'études en sciences de l'information et de la communication Vol. 2, no. 1 (Jun. 2022), pp.315-339.
https://search.emarefa.net/detail/BIM-1424306
American Medical Association (AMA)
Sadi, Muhammad Zayn al-Din& Bu Aziz, Nasir. The impact of promotion by social media influencers on a restaurant sales : a case study of “Barsha Bennah” restaurant. Rakmana : Revue d'études en sciences de l'information et de la communication. 2022. Vol. 2, no. 1, pp.315-339.
https://search.emarefa.net/detail/BIM-1424306
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 337-339
Record ID
BIM-1424306