Social media influencers at the 2.0 era toward content making and public opinion manipulating : an over view on algerian reality

Abstract EN

Social media influencing has been recently proved within the widest spread field mainly that one infecting the public opinion, moreover to the influential topic in itself regarding the major impact on the diverse audience below this new issue aspect, thus with the development of social media and the growing effect in shaping societal public opinion; social media influencers got a major role primarily on websites shaping their over- millions followers as they got the content creator prime title, adding to the main function which has become more important than traditional media, thus it is consequently focal as making or rather manipulating the content at the 2.

0 web era.

Through this study paper we focus on the crucial role that social media influencers execute weither olutely or harmfully on their diverse audience due to their content industry brand.