الخصائص السيكومترية لمقياس دوافع استخدام مواقع التواصل الاجتماعي لدى طلبة الجامعات العمانية

Abstract EN

The study aims to verify the psychometric characteristics of the scale of motivation for using social media sites among Omani university students.

The descriptive research methodology was used.

The study sample consisted of (1083) students from various Omani universities.

The internal consistency of the items was also validated through statistically significant correlation coefficients between item score and total score ranging between (0.44-0.71), and good internal consistency coefficients for its dimensions ranged between (0.79-0.88), and the results of the exploratory factor analysis concluded three factors that explain performance on the scale: academic motives, psychological-social motives, and economic motives.

The factors are approximately (51%) of the performance on the scale.

The results of the confirmatory factor analysis confirmed the stability of the underlying structure of the scale.

The Composite Reliability of the dimensions of the scale ranged between (0.78-0.89), and the indications of convergent and Discriminant validity were acceptable for the dimensions.

The results showed that the most common motives for using social media sites among Omani university students are academic motives, followed by psychosocial motives, then economic motives.

The study recommended the use of the scale by researchers and those interested because of its good psychometric properties.