تأثير أبعاد مصداقية المؤثرين عبر وسائل التواصل الاجتماعي على اتصال العلامة بالذات: دراسة تطبيقية

Abstract EN

This study investigates how social media influencers' credibility stimulates self-brand connection at social media influencers' follower.

Data were collected from 397 social media influencers' follower.

Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses.