تعرض الجمهور المصري للبرامج التلفزيونية التكنولوجية وعلاقته بالتكنوفوبيا لديهم

Abstract EN

The study aimed to reveal the relationship between the exposure of the Egyptian public to technological television programs and their level of technophobia.

This study belongs to the descriptive studies within the framework of employing the Mixed Methods "using Sequential Explanatory Design", and accordingly the study data were collected in two successive stages; In the first stage, quantitative data were collected from a simple random sample of (507) individuals from the Egyptian public using a questionnaire.

A deliberate sample of the respondents of the first stage consisted of (42 individuals), they were distributed into (6) focus groups and these groups were divided equally between viewers of technological TV programs and non-viewers, and it was based on objective analysis to analyze qualitative data and extract the results of the second stage, and the study concluded for several The most important results are the following: The intensity of exposure to technological television programs by its viewers from the Egyptian public mediated, and the irregular viewing pattern prevailed among viewers of those programs.

The knowledge of the presence of these programs on the media scene is one of the main reasons why the Egyptian public did not watch them.

The differences between viewers of TV programs and non-viewers at the level of technophobia in general, and the analysis of qualitative data attributed this to the presence of similar cultural media and common life experiences that made the audience feel homogeneous and not homogeneous with regard to the level of technophobia in the Egyptian viewers in general.

A statistically significant inverse correlation was found between technological competence and the level of technophobia among the Egyptian public.