توظيف مؤسسات الإنتاج الإعلامي المصري الخاصة والحكومية لاستراتيجية التمكين لأجل تنمية رأس المال الفكري

Abstract EN

The study aims to link between the media production institutions' adoption of the empowerment strategy in a way that contributes to the development of intellectual capital and helps to extract the hidden energies of workers in achieving goals and accomplishing tasks within private and governmental media institutions.

The previous aims is considering one of the pillars of sustainable development in the country, and an effective part in the sustainable development locomotive that pursued by the Egyptian state.

The study relied on the theory of leader-member exchange (LMX), which assumes that leadership is based on bilateral relations.

The study based on the survey approach of the public, and due to the large size of the community, the study relied on a sample of the media sector institutions was taken, matching to the size of their employees, in order to represent the community correctly.

And the sample size is 500 individuals.

The results of the study reveal that the variable “information availability and ease” comes at the forefront of empowerment strategies that have an impact on the three dimensions of the intellectual capital variable.

This dimension is related to the technological infrastructure available at the institutions that helps in accessing information, and all the institutions of the study sample are well-established institutions and are distinguished by their high level of technology, which helps in accessing information, in addition to the ease of access to it by workers with their own capabilities, because technology has become available.

Everyone has, which enabled ease of openness to information, regardless of its field, but the difference can be between institutions in the issue of speed of access and administrative procedures that determine the employment of technology and make it available to all departments and staff training on it, and the study recommends that must be units for customer service management in media institutions, because of its importance to specialize in the development and development of the media product in line with the needs and expectations of customers and cultural, entertainment and informational desires.