أثر التوجه الإستراتيجي في تنوع الموارد البشرية : دراسة تطبيقية في سنتروسوبرماركت في الأردن

Abstract EN

The aim of this study is to investigate the impact of strategic orientation as measured by defensive strategic orientation, analytical strategic orientation, proactive strategic orientation, and strategic responses orientation on human resource diversity as measured by efficiency and skills.

The descriptive analytical method was employed for the purpose of this study.

data were collected using a questionnaire distributed to a sample encompassed 120 managers selected from all management levels at Centro supermarket.

The results showed that the total degrees of defensive and analytical orientations were high, while the total degree of proactive and response orientations were moderate.

For human resource diversity, it was found that the total degrees of the variable were high.

Furthermore, the results underlined that there were statistically significant effects at α = 0.05 of defensive and analytical strategic orientations on the diversity of human resource.

Hence, the study recommended that the management of Centro supermarket should incorporate defensive and analytical orientations due to their critical influence of human resource performance.