بدائل استراتيجية مقترحة لتحقيق التميز المؤسسي لجامعة بنها باستخدام مدخل التخطيط الاستراتيجي

Abstract EN

The institutional excellence is one of the main goals of innovative institutions, so there is an accumulative interest of it at all levels.

as a result of its importance in increasing their competitiveness, strengthens the pillars of progress and pushing the development movement and the labor market that is dominated by the nature of change.

moreover, it has Become a unique feature of institutions in contemporary societies.

therefore, the goal of the current research is to determine the features of institutional excellence in terms of its concept, importance, dimensions, and to identify the justifications for universities towards institutional excellence and the requirements of its achievement, and to provide some strategic alternatives to Benha university to achieve its institutional distinction through using the strategic planning approach.

to achieve this goal, the research used the descriptive method and the SWOT analysis method, to build a double analysis matrix of the internal and external environment elements of Benha university to define the strategic alternatives that enable it to achieve institutional excellence, which was represented in four strategic alternatives : competitive innovative excellence strategy, treatment combat strategy, leading excellence strategy and comprehensive combat strategy to achieve excellence.