Halal marketing practices and performance of cooperative societies in Ilorin metropolis, Kwara state Nigeria
Joint Authors
Mustafa, Yusuf Ismaila
Olamilekan, Abd al-Aziz Sadiq
Ajoke, Abd al-Falilat
Source
Journal of Islamic Business and Management
Issue
Vol. 10, Issue 2 (31 Dec. 2020), pp.343-367, 25 p.
Publisher
Riphah International University Riphah Centre of Islamic Business
Publication Date
2020-12-31
Country of Publication
Pakistan
No. of Pages
25
Main Subjects
Abstract EN
The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply.
This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis.
It uses members’ patronage of halal product offering and loyalty to dynamic product pricing as measures of performance.
Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique.
Finding revealed that halal product offering has a significant influence on members’ patronage of Islamic cooperative societies.
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American Psychological Association (APA)
Mustafa, Yusuf Ismaila& Olamilekan, Abd al-Aziz Sadiq& Ajoke, Abd al-Falilat. 2020. Halal marketing practices and performance of cooperative societies in Ilorin metropolis, Kwara state Nigeria. Journal of Islamic Business and Management،Vol. 10, no. 2, pp.343-367.
https://search.emarefa.net/detail/BIM-1429386
Modern Language Association (MLA)
Mustafa, Yusuf Ismaila…[et al.]. Halal marketing practices and performance of cooperative societies in Ilorin metropolis, Kwara state Nigeria. Journal of Islamic Business and Management Vol. 10, no. 2 (2020), pp.343-367.
https://search.emarefa.net/detail/BIM-1429386
American Medical Association (AMA)
Mustafa, Yusuf Ismaila& Olamilekan, Abd al-Aziz Sadiq& Ajoke, Abd al-Falilat. Halal marketing practices and performance of cooperative societies in Ilorin metropolis, Kwara state Nigeria. Journal of Islamic Business and Management. 2020. Vol. 10, no. 2, pp.343-367.
https://search.emarefa.net/detail/BIM-1429386
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 364-367
Record ID
BIM-1429386