الجينات التنظيمية (DNA)‎ و أثرها في الإبداع التنظيمي في ظل وجود الرشاقة الإستراتيجية كمتغير وسيط : دراسة ميدانية على شركات الصناعات الدوائية في فلسطين

Abstract EN

This study aimed to demonstrate the impact of regulatory genes on organizational creativity in pharmaceutical companies in Palestine, with the presence of strategic agility as a mediating variable, by identifying the levels of application of the dimensions of organizational genes and the extent of the presence of dimensions of organizational creativity as well as the level of strategic agility with its dimensions in the companies under study.

To achieve the objectives of the study, the descriptive analytical method was used for its suitability to the nature of this study, where the questionnaire was used as a main tool for this study.

The questionnaire had it for unknown reasons belonging to it, and it retrieved (268) questionnaires, all of which are valid for analysis, and to answer the study questions and test its hypotheses, the researchers used statistical methods in the method of path analysis and the (SmartPLS) program supported by the Statistical Package for Social Sciences (SPSS) was used.

There is an effect between regulatory genes and organizational creativity, but this effect is partial and not entirely.

Finally, the study presented a set of recommendations that may contribute to the enhancement of regulatory genes and their impact on organizational creativity in the presence of strategic agility as a middle variable.