التأصيل المعرفي لمفاهيم قاعدية في علوم الاعلام و الاتصال : مقاربة ابستيمولوجية

Abstract EN

This article is concerned with the conceptual rooting of the cognitive pillars upon which the media and communication sciences are based as a cross-disciplinary field of knowledge, and that by critiquing the knowledge related to the basic terms and concepts that form the backbone of thinking and research in media and communication issues.

In the first axis of this work, we begin with science as a reference unit for all the epistemic changes that have undergone it from the Middle Ages to today.

Then we take up the term of « concept », then the « scientific theory » in terms of its cognitive structure and functions, then the « communicative theory » and its peculiarities.

We also deal with the « paradigm » or the « cognitive model » that forms the basis of the scientific revolutions in our current era, then we arrive at the « theoretical approach », then the « theoretical model » and the « theoretical scheme » in order to highlight the practical differences between them.

As for the second axis, we will discuss through it the epistemic differences between the basic concepts, as we will examine the difference between theory and the theoretical model and the points of convergence between theory and scientific research, whether in terms of steps, functions or goals, in order to reach the contributions of scientific research in building the theory and the contributions of theory to scientific research.