قياس كفاءة المزايا التنافسية للمنتج الوطني باستخدام النماذج متعددة الخصائص

Abstract EN

This study aims to identify the most important methods of measuring the efficiency of the competitive advantages of the products (goods or services) that the company is submitting to the consumer, so we conducted a field study on a sample of housewives in order to assess the competitive advantages of the two types of cleaning materials, one made by a national company represented ISIS, and another competitor factory represented by a foreign company in the OMO, based on the five basic characteristics as follows: clean ideally with minimal effort, smell and luster, thrift, the degree of durability of the garment, the perceived value, then dropping the collected data from the sample study and applied to the model Bass and Talarzyk.