The influence of social media on business administration undergraduate students' choice

Abstract EN

Social media has become a significant communication instrument that everyone uses to connect to another person or a group of people or even organizations.

People use social media to share their reviews, information, warnings, experiences, advice, and/or any kind of issues that are interesting to their friends or “connection”.

That information is a helpful source, which may influence consumer's decision-making.

Therefore, this study tries to investigate the advantages of social media on the consumers' attitudes.

Usually consumers tend to believe in what their friends recommend.

Facebook, Twitter, or Instagram is the most common social media sites that people share their lifestyle, products, stories.

.

.

, or even where they went for vacation.