The impact of social media and technology in promoting Saudi Arabia entertainment vision for 2030

Abstract EN

Subject : Using advertising and technology to promote the new Saudi entertainment sector globally to fill the gap between the Saudi perspective and the global community.

Understanding how to craft the future of global innovation related to entertainment and advertising to help predict the influence it will have in developing Saudi Arabia's new vision of 2030.

Aim and objectives : • Understating the role of advertising through social media to help in promoting the new Saudi entertainment sector globally • Understanding people's perceptions of those who experienced the Saudi culture previously, how their perspective changed during the development, and their expectations after the implementation.

• The research will focus on gathering information from the global market and comparing it with the Saudi perspective.

The research analysis will provide an understanding of the market's needs and how to link the gap between two different perceptions, the local and international, which will help create visual communication elements to help remove the gap.