دور الخدمات المصرفية الإلكترونية في تحقيق رضا العمالء بالتطبيق علي المصارف السودانية بولاية الخرطوم (2016-2021 م)‎

Abstract EN

The study aimed to identify the role of electronic banking services in achieving customer satisfaction by applying to Sudanese banks in the state of Khartoum.

The problem of the Study was represented in the low satisfaction of Sudanese banks’ customers due to the weakness of electronic banking services* which was reflected on customer satisfaction.

The problem of the Study can be summarized in the question: What is the role of electronic banking services in achieving customer satisfaction? In this Study* the descriptive analytical method* the historical method and the statistical analysis method were used.

This Study teSted the hypothesis: There is a statistically significant relationship between electronic banking services and customer satisfaction in Sudanese banks.

The Study reached many results* the most important of which are: TeSting the validity of the study hypothesis: There is a statistically significant relationship between electronic banking services and customer satisfaction.

The Study recommended several recommendations* the moSt important of which are: Sudanese banks should Strive to improve* improve and diversify electronic banking services to achieve customer satisfaction and keep pace with the development in this field* as well as work to pay attention to the opinions* suggestions and complaints of customers and work with them as a counterfeiting that contributes to the development of the level of services provided to customers.