الخدمات المصرفية الإلكترونية و دورها في تحقيق ولاء العملاء بالتطبيق على المصارف السودانية بولاية الخرطوم-السودان (2016-2021 م)
Other Title(s)
The role of electronic banking services in achieving customer satisfaction applying to Sudanese banks in the state of Khartoum (2016-2021 AD)
Joint Authors
تبيدي، محمد حنفي محمد نور
مرسال، نور الدين محمد عوض
Source
Issue
Vol. 2022, Issue 23 (30 Sep. 2022), pp.151-176, 26 p.
Publisher
مركز بحوث و دراسات دول حوض البحر الأحمر
Publication Date
2022-09-30
Country of Publication
Sudan
No. of Pages
26
Main Subjects
Abstract EN
The study aimed to identify the role of electronic banking services in achieving customer loyalty by applying to Sudanese banks in the state of Khartoum.
The problem of the study was represented in the low level of loyalty of customers of Sudanese banks due to the weakness of electronic banking services, which was reflected on the loyalty of the customers of these banks, and the study problem can be summarized in the question: What is the role of electronic banking services in achieving customer loyalty? In this study, the descriptive analytical method, the historical method and the statistical analysis method were used.
This study tested the hypothesis: there is a statistically significant relationship between electronic banking services and customer loyalty in Sudanese banks.
The study presented a set of results, the most important of which are: testing the validity of the study’s hypothesis, which is the existence of a statistically significant relationship between electronic banking services and customer loyalty.
In the degree of loyalty of customers of Sudanese banks.
The study reached several recommendations, the most important of which are: Sudanese banks should strive to improve, improve and diversify electronic banking services to achieve customer satisfaction and loyalty, work on good customer relationship management and pay attention to studying the strengthening aspects to find social links and links between customers and banks.
American Psychological Association (APA)
مرسال، نور الدين محمد عوض وتبيدي، محمد حنفي محمد نور. 2022. الخدمات المصرفية الإلكترونية و دورها في تحقيق ولاء العملاء بالتطبيق على المصارف السودانية بولاية الخرطوم-السودان (2016-2021 م). مجلة القلزم العلمية،مج. 2022، ع. 23، ص ص. 151-176.
https://search.emarefa.net/detail/BIM-1437536
Modern Language Association (MLA)
مرسال، نور الدين محمد عوض وتبيدي، محمد حنفي محمد نور. الخدمات المصرفية الإلكترونية و دورها في تحقيق ولاء العملاء بالتطبيق على المصارف السودانية بولاية الخرطوم-السودان (2016-2021 م). مجلة القلزم العلمية ع. 23 (أيلول 2022)، ص ص. 151-176.
https://search.emarefa.net/detail/BIM-1437536
American Medical Association (AMA)
مرسال، نور الدين محمد عوض وتبيدي، محمد حنفي محمد نور. الخدمات المصرفية الإلكترونية و دورها في تحقيق ولاء العملاء بالتطبيق على المصارف السودانية بولاية الخرطوم-السودان (2016-2021 م). مجلة القلزم العلمية. 2022. مج. 2022، ع. 23، ص ص. 151-176.
https://search.emarefa.net/detail/BIM-1437536
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 174
Record ID
BIM-1437536