الخدمات المصرفية الإلكترونية و دورها في تحقيق ولاء العملاء بالتطبيق على المصارف السودانية بولاية الخرطوم-السودان (2016-2021 م)‎

Abstract EN

The study aimed to identify the role of electronic banking services in achieving customer loyalty by applying to Sudanese banks in the state of Khartoum.

The problem of the study was represented in the low level of loyalty of customers of Sudanese banks due to the weakness of electronic banking services, which was reflected on the loyalty of the customers of these banks, and the study problem can be summarized in the question: What is the role of electronic banking services in achieving customer loyalty? In this study, the descriptive analytical method, the historical method and the statistical analysis method were used.

This study tested the hypothesis: there is a statistically significant relationship between electronic banking services and customer loyalty in Sudanese banks.

The study presented a set of results, the most important of which are: testing the validity of the study’s hypothesis, which is the existence of a statistically significant relationship between electronic banking services and customer loyalty.

In the degree of loyalty of customers of Sudanese banks.

The study reached several recommendations, the most important of which are: Sudanese banks should strive to improve, improve and diversify electronic banking services to achieve customer satisfaction and loyalty, work on good customer relationship management and pay attention to studying the strengthening aspects to find social links and links between customers and banks.