Assessing the tourist product innovations in Egyptian tourism enterprises

Abstract EN

Despite of the positive development of tourism industry, based on the both economy and social development, however is facing problems of productivity and growth.

Consequently, innovation as a driver of growth is destined to be the answer.

Therefore, the need to be innovative has almost become a precondition for the survival, sustainability, and future growth of tourism industry in Egypt operating in a highly competitive global marketplace.

Innovation differentiation advantage arises when a company creates the most up-to-date and attractive products by leading competitors in efficiency, quality, style, and design innovations.

The competitors and customers of an innovative enterprise perceive it as being able to utilize the latest technology and introduce new goods or services at an early stage.

The purpose of this research is to analyze the relationship between Tourist Product innovations in Egyptian tourism enterprises (dependent variable) and the (explicative / independent variables) "Changes or improvements to existing products, Commercialization of new tourist products and Research and Development to create new tourist products".

The results of this research provide there is a significant and positive relationship with respect to the Variable: Tourist Product innovation with the independent variables.

Findings of this study should inform policy discussions and the development of strategies to enhance innovation capacity among tourism enterprises.