أثر تطبيق أبعاد إدارة الجودة الشاملة في الأداء التنظيمي بالتطبيق علي مؤسسات التعليم العالي السعودي

Abstract EN

The aim of this research is to show the impact of applying the dimensions of total quality management, which are represented in the(Strategic planning, continuous improvement of university services, ability to communicate effectively, making decisions based on data) In improving the organizational performance in a number of Saudi universities to provide a clear path in the face of the continuing challenges due to the rapid change in the business world represented in the increase in the intensity of competition between universities and the consequent necessity of providing the best services at the lowest prices so that universities can prove themselves in this competitive market .

A group of five universities (Umm Al-Qura University in Makkah Al-Mukarramah in the Western Region, Imam Abdulrahman Bin Faisal University in the Eastern Region, Shaqra University in the Central Region, Najran University in the Southern Region, and Northern Border University in the Northern Region) were selected to be an area for field application of research, and the researchers adopted the descriptive approach.

Analytical use of the questionnaire as a main tool for data collection in the field side of the.