تأثير استخدام العملية الإبداعية في استقطاب و جذب الزبون مع وجود بيئة تنافسية

Abstract EN

Recently, business organizations are facing many obstacles and difficulties, such as market openness, challenges of global technological development, and economic instability.

Therefore, it is necessary to harness the process of creativity in achieving superior experiences for its customers that enable it to survive and grow in the competitive environment.

The impact of process creativity has been studied in its dimensions.

Using a new process, improving an existing one) in the customer experience with its dimensions (Employees and Service Delivery Processes), the research community included the Arab Islamic Mashreq Bank, and the research sample included the bank’s employees in their various job positions, and the descriptive exploratory approach was adopted in this research using the questionnaire as a tool for data and information collection.

The program (SPSS-ver.26) was used to analyze the data, and the results of the research concluded that there is a correlation and effect between each dimension of the process of creativity with the customer experience