ترخيص العلامة التجارية للنادي الرياضي المحترف لكرة القدم من منظورالمشرع الجزائري

Abstract EN

This researchaims to highlight the importance of brand marketing by the professional football club, whichfallswithin the marketing plans or strategiesthatprimarilyaim to targetmarkets and audiences, and thenachieve the desired goals, by identifying the needs and desires of the targetmarket, and accordinglyitrequires The professional football club should put in place mechanisms to reachconsumers.

And thenreach the goals.

And based on that, the use of methodsthatpromote the brand of the professional football club, whichis the licensingmethod.

Therefore, in this article, wewilltry to research the objective rulesrelated to intellectualpropertyestablished by the Algerian legislator and the extent of theireffectiveness in protecting the rights of interested partieskey words: The brand; the professional football club; the Algerian legislator.