استخدام قناة التلفزيون العمومي الجزائري لموقع الفيسبوك في عرض مضامينها: دراسة تحليلية

Abstract EN

This study focused on the use of the Algerian public television channel for the interaction of social networking sites - the Facebook page - in presenting its media contents and communicating with and interacting with its audience.

This study followed the descriptive analytical approach that suits this type of studies, where we chose a sample of the Algerian public television pages on Facebook using the artificial week method, from September 3 to September 9, 2022.

We analyzed it by following the content steps using the data collection tools that represented in the content analysis form, the study concluded that the establishment of the Algerian public television channel for its Facebook page is an adoption of the general trend pursued by various other media institutions by intensifying their presence on social networking sites without making good use of the advantages available to the latter.