Participatory communication as a mechanism for activating sustainable tourism development

Abstract EN

The tourism system of all countries in the world today seeks to make tourism one of the tributaries of their national economy to activate sustainable tourism development, which requires the involvement of civil society in the sector within the process of its activity and its transformation from a marginal element to an effective element in conceiving solutions and making change.

Therefore, this research paper came to shed light on the importance of the participatory communicative approach in the process of activating tourism development from the perspective of sustainability, by providing an interactive communication environment aimed at creating an integration of roles between the various actors in the tourism sector, including private, public and civil society, to crystallize common visions for the concept of sustainable tourism development.