أثر الجودة المدركة في تعزيز ولاء الزبون للعلامة التجارية: دراسة حالة مؤسسة موبليس وكالة خميس مليانة

Abstract EN

The study aimed to identify the impact of the perceived quality of services provided by Mobilis communications corporation in enhancing brand loyalty, given that reaching the degree of loyalty and strengthening it is very important for both the organization and the customer, and the process of realizing service quality is carried out according to the five dimensions of quality (tangibility, responsiveness, reliability, empathy, and safety), where the study was conducted on a random sample of 120 clients of the Mobilis corporation.

the study found a statistically significant effect between perceived quality and brand loyalty promotion, where the correlation coefficient was 0.772 at the level of significance (α ≥ 0.05), between the two variables, and after reliability, it ranked first with a correlation coefficient of 0.707.