شبكات التواصل الاجتماعي و الترويج للسياحة بالجزائر اليوتيوب أنموذجا : تحليل برنامج رحلتي إلى الصحراء الجزائرية 2020

Abstract EN

Thisstudy has come to highlight the contributions of social media networks “YouTube as a model” to promote tourism in Algeria as a descriptive and analytical study, since the latter has unique tourism potentials that must be exploited to advance the tourism sector, as a content analysis of the program “My Trip to the Algerian Sahara 2020” on Omar Dukhan's YouTube channel, which consists of 14 episodes The results showed the blogger's dependence in his episodes on describing the tourist areas in Algeria, especially the archaeological ones, using high artistic production techniques, and providing information in a good manner, which contributed to an increase in the rate of more than 10, 000 views and positive interaction.