أثر تطبيق آليات التخطيط الاستراتيجي التسويقي على نجاح الاسترايجية التسويقية لدى المؤسسات في ظل التغيرات البيئية المحيطة : دراسة حالة لبعض المؤسسات الصغيرة و المتوسطة بولاية الجلفة

Abstract EN

The objective of this study is to clarify the concept of strategic marketing planning, which is concerned with the development, implementation and follow-up of the objectives, strategies and future programs of the institutions.

The study concluded that strategic marketing is an analytical method used by the management to know its current and future status and to employ the available resources and manage them to achieve the goals that are already established.

It ensures the success of the marketing strategy which necessarily leads to the success of the overall strategy of the institution