دور إدارة التغيير في نجاح المنظمة حالة شركة جنرال موتورز

Abstract EN

This research aims to discuss and highlight the important role of change management in the organization's success and continuity, especially in light of the major updates that various contemporary organizations are facing, living in a changing world over time, which impose on them extreme states of permanent preparedness and the acquisition of high flexibility in adapting to and keeping pace with changes by developing a solid management strategy that keeps pace with the rapid developments in the internal and external environment.

The study focused on the case of "General Motors" as a pioneering model in change management.

The study concluded that the change management process needs a good start and a good continuation, based on effective strategies in planning, implementing, and effective evaluation of change and its follow-up.