أثر التسويق الأخضر على توجهات السائحين اتجاه السياحة الخضراء بدولة الجزائر: دراسة تحليلية لآراء عينة من زبائن الوكالات السياحية

Abstract EN

This research aims to clarify the impact of green marketing on the trends and trends of tourists to the direction of green tourism in the state of Algeria, this research has been applied to a group of tourists customers of tourism agencies, to know their tourist trends and is there any impact on the application of green tourism programs if used green marketing in marketing these programs, the researcher found a significant impact towards the use of green marketing and customer interaction with him, but this effect was largely related to the trends of tourists towards environmental responsibility and preservation of the environment, the researcher has clarified a number of recommendations that help increase the trend to use green marketing in green tourism.