جمعية "زيرو هانغر" من المعونة الغذائية الطارئة في الشارع إلى ريادة الأعمال الخيرية و الرقمية

Abstract EN

In this article, I study the dynamism of voluntary activities and the paths to transforming them into charitable entrepreneurship.

I focus on the role played by digital practices and activities; primarily, e-marketing, in forming links with virtual volunteers whose material and symbolic contributions help shape a digital volunteering economy which aims at helping people in a street situation.

I relied on a case study of the Zero Hunger Association in Casablanca through keeping pace with its activities virtually and in reality, using a multisite methodology; in which I focused on participatory observation, virtual ethnography, and interviews with individual volunteers.

This study shows the volunteer youth ability to bring fresh impetus to the voluntary activities through the development of digital charitable projects aiming to attract transnational solidarity activists and provide sufficient and regular food aid to the most disadvantaged groups in society.

This text also shows both the subjective and objective challenges facing this emerging experience, which in the long-term bets on the social integration of these vulnerable groups.