صورة مرشحي انتخابات الرئاسة الأمريكية لدى الجمهور العربي و إنعكاسها على الصورة الذهنية للولايات المتحدة الأمريكية انتخابات 2020 نموذجا

Abstract EN

The study's aim is to examine the relationship between the image of the candidates for the US presidential elections for the year 2020 and the mental image of the United States of America, meaning: "Does the image of the candidates affect the image of the state or not? ", and used the survey method, and the electronic survey newspaper as a tool to collect data from a quota sample of 450 items of the Arab public distributed equally among three Arab countries: (Egypt, Saudi Arabia, and Algeria) at 150 items each, and the study was conducted during the period from 9/11/2020 to 21/1/2021.

It came to several results, the most important of which are:
 
The high rate of Arab public follow-up to the US presidential elections 2020.

There is an urgent need among the Arab public that pushes them to follow the US presidential elections 2020, to satisfy the information need raised by them.

The Arab public's motives for following the US presidential elections are primarily utilitarian; Where it came to the fore, followed by ritual motives.

Diversity and multiplicity of sources that the Arab public relied on in following up on the US presidential elections; Social networking sites came at the forefront of the sources that the Arab public relied on in following up on these elections.

Twitter ranked first, followed by Facebook, then YouTube, while television came in fourth, followed by news websites, while newspapers and radio came in last.

The high level of effects resulting from the follow-up to the US elections; The cognitive effects came to the fore, followed by the emotional effects, while the behavioral effects came in the last order.

The validity of the hypothesis that there is a significant effect of the image of the candidates for the US presidential elections 2020 on the mental image of the United States of America.

The validity of the hypothesis that there is a significant effect of the trend towards the American elections on the mental image of the United States of America.