How has pr changed within the communication world?
Author
Source
Arab Journal for Media and Communication Research
Issue
Vol. 2022, Issue 38 (30 Sep. 2022), pp.2-16, 15 p.
Publisher
The Ahram Canadian University Faculty of Media
Publication Date
2022-09-30
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Public Relations and Advertising
Topics
Abstract EN
This research focuses on examining the impact of social media on public relations practice.
thus, the systematic research review entailed selecting published articles as secondary data.
hence, to underpin the precepts about PR, the evolution of definition and analysis, the primary milestones such as separation of PR from the idea of propaganda, and increased public relations agencies are vital for the discussion.
hence, the findings show that social media platforms including Facebook and twitter substantially impact how PR practitioners communicate.
it creates the possibility for people and media entities to have impeccable interactions.
moreover, the PR field has attained its objectives by improving relationships with individuals and creating two-way symmetric communication.
overall, the results show that the rise in social media has led to the decline of traditional journalism.
American Psychological Association (APA)
al-Shihail, Ahud Sultan. 2022. How has pr changed within the communication world?. Arab Journal for Media and Communication Research،Vol. 2022, no. 38, pp.2-16.
https://search.emarefa.net/detail/BIM-1449800
Modern Language Association (MLA)
al-Shihail, Ahud Sultan. How has pr changed within the communication world?. Arab Journal for Media and Communication Research No. 38 (Jul. / Sep. 2022), pp.2-16.
https://search.emarefa.net/detail/BIM-1449800
American Medical Association (AMA)
al-Shihail, Ahud Sultan. How has pr changed within the communication world?. Arab Journal for Media and Communication Research. 2022. Vol. 2022, no. 38, pp.2-16.
https://search.emarefa.net/detail/BIM-1449800
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 16
Record ID
BIM-1449800