أبعاد التسويق المستدام ودورها في تعزيز جودة العلاقة

Abstract EN

The aim of the research is to (test the relationship) between the dimensions of sustainable marketing (the social dimension and the environmental dimension) and enhance the quality of the relationship for customers who frequent Hyper One in the Tenth of Ramadan City, which is one of the hypermarkets, and to show the impact of these dimensions on the quality of the relationship for Hyper wan customers.

The descriptive analytical method was used to reach the statistical results, and the research community consisted of frequent customers on the Hyper One store.

The researcher used the questionnaire list as a tool for collecting primary data.

384 questionnaires were distributed to the sample members and 365 lists were retrieved from them.

The data was analyzed using the SPSS statistical program, and the results of the research showed that there are There is a direct relationship between the dimensions of sustainable marketing and the enhancement of the quality of the relationship to customers, in addition to a positive effect of the dimensions of sustainable marketing in enhancing the quality of the relationship with customers.

environmental dimension).