مكونات الحمض النووي التنظيمي وانعكاساته في تعزيز السمعة التنظيمية: دراسة تطبيقية على شركة المياه الوطنية بمنطقة عسير

Abstract EN

Purpose: This study aims to identify the components of organizational DNA and its impact in enhancing the organizational reputation in the public water company. 
Design/methodology/approach: A mixed method including descriptive, questionnaire for data collection, and analytical approach was used.

The random sample population consists of 202 employees out of 416.

Findings: The results indicate that the availability of the regulatory DNA components of the National Water Company with an average of (3.72) out of (5) which is the maximum approval degree, and the organizational reputation of the National Water Company was achieved with an average of (3.83) out of (5) which is the maximum approval degree.

Th.

Recommendation: The researcher recommended that institutions including public water company should pay attention to the components of DNA Organizational work to avoid weaknesses in any component of it in a way that ensures achieving organizational reputation and identifying a distinctive imprint for the organization that contributes to showing a mental image and a good reputation for it.

Originality: To the best of researcher knowledge, the current study is the first attempt to identify the components of organizational DNA and its impact in enhancing the organizational reputation in the public water company.